Marketing always has been an important strategy for businesses and it contains numerous effective tools to channelize in the right direction. Traditional marketing has been the prime method for many years and these days digital marketing is overpowering and surpassing all the other forms of marketing for companies.
From the day advertisement has been originated in people’s mind, it has been carried out through traditional medium only. Many aspects of traditional marketing include touchable items such as business cards, print ads in newspapers and magazines. It also includes posters, commercials on TV and radio, billboards and brochures. Referral networking through meetings can also be considered under traditional. All such mediums have been used for years and years to create brand awareness and target the local audience. People are habituated to traditional marketing. Finding ads in magazines and newspapers, or reading billboards are still familiar activities and people still follow them all the time. The results could be of either side, but can’t be tracked. The biggest drawback is it’s static, and couldn’t be connected with audience directly
Digital marketing keeps on evolving as long as technology goes forward with time. Digital marketing includes things like websites, social media mentions, YouTube videos, and banner ads and many more. It’s almost is similar to traditional advertising, but using digital devices & platforms. Nevertheless, digital marketing is regarded as a form of inbound marketing and its aim is for people to find you. The ads can be in form of texts, images or videos however the target audience can be individuals who are looking for such content or solutions, and not anyone who is on the current digital channel. This is very different then traditional channels that carpet bomb the entire audience that it on its channel. Refined targeting combined with the power of user tracking and analytics makes digital marketing the most wanted method for today’s CMOs.